Demi Schweers, Iris: Building a Wellness Brand Rooted in Community

“If you're already going through health issues and hormonal changes, I don't want you to have to, you know, dip into savings to do this for yourself. I really wanted it to be accessible”‍What if your hardest battles became the blueprint for your greatest impact? For Demi Schweers, a former teacher turned Entreprenista, that’s exactly what happened. After being diagnosed with MS in 2020—followed by infertility, pregnancy loss, IVF, and a PCOS diagnosis—Demi began sharing her story online simply to find support. What she built instead was a global community of women who saw themselves in her vulnerability.That community became the catalyst for Iris, a women’s wellness brand redefining what it means to hydrate with intention. Rooted in empathy, science, and lived experience, Iris was born from Demi’s late-night symptom flares, early-morning product testing, and a deep desire to make hormonal and gut health more accessible. Co-founded with another female founder, Iris is a testament to what can happen when storytelling, purpose, and community collide.What we talked about:Early Jobs and Giving Back [2:58]The Diagnosis [5:41]The Partnership [12:06]Marketing for Iris [18:48]Trends on Social Media [23:29]Connect with Demi:‍⁠Website⁠‍ ⁠Instagram⁠ ⁠TikTok⁠⁠ YouTube⁠‍Resources Mentioned: ⁠Klayvio⁠ ⁠ Euka⁠‍Join our ⁠Entreprenista League⁠ community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website⁠ and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? ⁠Sign up here⁠ for a free info session.Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. ⁠Apple Podcasts⁠ | ⁠TuneIn⁠ | ⁠Spotify⁠ | ⁠Stitcher⁠ | ⁠iHeart Radio⁠ | ⁠GooglePlay⁠‍Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. ‍