Decoding Ad Tech: Ari Paparo on Google, Marketecture, and the Future of Digital Advertising

Tune in to this episode of The Sparking Entrepreneur Show as we sit down with Ari Paparo—Founder of Marketecture Media, author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, and one of the most influential voices in digital advertising. With over two decades shaping the industry at companies like Google, Nielsen, AppNexus, and Beeswax (acquired by Comcast), Ari shares insider perspectives on how ad tech evolved, where it’s headed, and what every marketer needs to know to stay ahead. linkedin.com/in/aripaparo aripaparo.com (Personal)