Debe Fennell: Best Practices For Joint Ventures

In this episode, Debe Fennell shares her strategies to set up profitable partnerships! What You'll Hear In This Episode: -Debe's background in sales and marketing, and her experience in the music industry and her transition to affiliate and joint venture marketing.  -The difference between affiliates (who mail for a commission) and JVs, which involve reciprocal partnerships.  -Tips for choosing and vetting JV partners, including thorough research, checking for negative online mentions, and consulting with other marketers in your network.  -The importance of questioning list sizes and mailing practices to assess the truthfulness of potential partners …  -The challenges of organizing live webinars, and the need to evaluate customer service when partnering for high-ticket offers.  -The need for transparency with email lists and the importance of obtaining explicit consent for email marketing …  -The ethical importance of reciprocating solo emails and avoiding misleading practices in email marketing.