Data-Driven B2B Marketing Strategies for Steel Solutions | Douglas Williams from Steelmax Tools

In this episode of Pathmonk Presents, host Ernesto interviews Douglas Williams, Digital Marketing Director at Steelmax Tools.  With over 20 years of experience, Steelmax delivers cutting-edge steel fabrication and welding solutions. Douglas shares insights on their B2B marketing strategies, emphasizing the importance of website optimization, data-driven decision-making, and product customization. He discusses how Steelmax focuses on increasing customer productivity and profitability through tailored solutions.  Douglas also offers valuable advice on staying updated with digital marketing trends and leveraging analytics for effective lead generation and customer engagement.