Guy Kawasaki on Why Social Media Is Overrated

Today’s guest is Guy Kawasaki – marketing guru, founder, author of 15 books including The Art of the Start, The Art of Social Media, and his most recent book – Wise Guy: Lessons from a Life. Guy is also an investor, host of Remarkable People podcast, Apple Fellow and Chief Evangelist for Canva, among other positions. Some of you might recognise Guy’s name from the work he did at Apple in the 1980s when he was Chief Evangelist in charge of marketing the Macintosh.  He is also well-known for being an expert on social media, something he now says is overrated. In this wide-ranging conversation, Guy discusses what he learned from Steve Jobs, what he thinks the Macintosh got right and wrong, and what work is required once a revolutionary product hits the market. We also touch on social media, the press, the Royals, why I don’t watch or read the news, and why he wishes he hadn’t quit Apple. Guy is a fantastic storyteller and incredibly warm and giving so I thoroughly enjoyed this interview and look back at tech history, and hope you do too. ---------- Guy on Twitter / Instagram / Facebook / Remarkable People podcast Danielle on Twitter / Instagram