Customer is king with Andrew Bate and Brad Jones

Jocie and Andrew Bates’ SwarmFarm has been leading the charge in agriculture’s approach to robotics for over 14 years not just in Australia, but overseas.  And Andrew attributes much of that success to working closely with their clients, such as Western Australia’s Brad Jones.  In this episode we’re exploring the relationship between the startup and their customer - what works, what hasn’t and why businesses that put their customers at the forefront of their business strategies leads to success.  Jocie and Andrew Bates’ SwarmFarm has been leading the charge in agriculture’s approach to robotics for over 14 years not just in Australia, but overseas.  Tickets are now on sale for evokeAG. 2025 to be held on 18-19 February 2025 in Brisbane, Queensland. Following a sell-out event in 2024 we are encouraging delegates to secure their tickets, flights and accommodation early. We look forward to seeing you in Brisbane for evokeAG. 2025. In the meantime, catch up on the other conversations about sustainability, climate resilience and the role of agtech in meeting those challenges from here.