Curiosity and the Art of Fundraising: Building Genuine Donor Relationships

21 Jan 2025 • 23 min • EN
23 min
00:00
23:07
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In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt dive into the often-overlooked power of curiosity in fundraising. They explore how understanding donors' motivations and personal stories can transform your fundraising efforts and create authentic connections that inspire giving. Andrea shares a real-life example of an arts organization and explains why asking meaningful questions—like what drives a donor's passion—is the key to meaningful engagement. Learn practical strategies to prepare for donor meetings, craft tailored asks, and build relationships that lead to sustained support. Discover why the best fundraisers focus on the "why" behind a donor's generosity, and how taking the time to understand your donors can pave the way for campaign success. Whether you're in the quiet phase of a campaign or preparing for a significant ask, this episode will give you actionable insights to enhance your approach and raise more money. Tune in to learn why curiosity isn't just important—it's essential for fundraising success. For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

From "All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit"

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