Culture Is the Promise You Keep: Aligning Brand, People, and Purpose with Dr. Myra Corrello

Is your company attracting the right people—or just filling seats and hoping for the best? In this episode of the Build A Vibrant Culture Podcast, Nicole Greer is joined by Dr. Myra Corrello, small business growth strategist and brand clarity expert, for a powerful conversation about the connection between marketing, leadership, and culture. Together, they explore how clarity attracts the right customers and the right employees, why storytelling is the currency of connection, and how leaders can align vision, hiring, engagement, and change management around a clear value promise. This episode is packed with practical insights for leaders, HR professionals, and business owners who want to build cultures where people feel connected, energized, and committed. Vibrant Highlights: 00:05:41 - How grading past clients reveals the traits and behaviors leaders should screen for when hiring employees. 00:10:38 - Why leaders must be ruthless about hiring the right people—and the powerful story of using unexpected voices in the interview process. 00:15:31 - How storytelling and simple case studies help employees understand the vision, their role in it, and why their work matters. 00:23:57 - Why stories outperform policies when it comes to engagement, expectations, and culture reinforcement. 00:34:42 - How leaders should communicate change by prioritizing stakeholders, sharing the rationale early, and creating internal ambassadors. Connect with Dr. Myra: Website: https://myracorrello.com/ Email: Myra@GrowWithMyra.com Substack: https://myramallory.substack.com/ LinkedIn: https://www.linkedin.com/in/myracorrello/ FB: https://www.facebook.com/MyraCorrelloSmallBizSpeaker For a FREE copy of "10 Stories Every Leader Needs To Tell" email nicole@vibrantculture.com Also mentioned in this episode: The One Minute Manager by K Blanchard & S Johnson: https://a.co/d/cZUMEFw Listen at www.vibrantculture.com/podcast or wherever you get your podcasts! Book Nicole to help your organization ignite clarity, accountability, and energy through her SHINE™ Coaching Methodology. Visit vibrantculture.com Email: nicole@vibrantculture.com Watch Nicole’s TEDx Talk: https://youtu.be/SMbxA90bfXE