CSTG 233: Simplifying Tech for Trades with James Hatfield

Technology can either slow you down or unlock massive growth in your business. Too often, software in the trades is built by engineers who’ve never worked in the field leaving owners frustrated and teams overwhelmed. In this episode of Can’t Stop the Growth, Chad Peterman sits down with James Hatfield, CRO of LiveSwitch and former home services entrepreneur, to discuss how technology should actually work for HVAC, plumbing, and trades leaders. James shares hard-earned lessons from running his own business, the pitfalls of over-engineered software, and how LiveSwitch is revolutionizing the industry with practical video tools that enhance efficiency, speed, and customer satisfaction. If you’ve ever been burned by clunky tech or struggled to get your team on the same page, this conversation will help you rethink how technology integrates into your operations. Don’t forget to use code GROWTH10 when booking a call with James. Additional Resources: Connect with James Hatfield Set a meeting with James  Learn more about LiveSwitch LiveSwitch Pricing Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Chad on LinkedIn Chad Peterman | CEO | Author Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways: Software should solve real problems: Too many tools are over-engineered. The best tech comes from people who’ve lived the trades. Pace your growth initiatives: Don’t burn out your team by trying to fix everything at once. Focus on the highest-value areas first. Use video to bridge gaps: From SOPs to customer education, short videos can effectively connect teams and enhance the customer experience. Speed is everything in sales: Virtual advisors and real-time video tools enable companies to close deals faster and serve customers more effectively. Integration matters: The best tech seamlessly integrates into existing systems, such as ServiceTitan, without adding complexity. Customer experience wins: Every decision, whether technical or process-related, should make life easier for both your team and your customers.