Crystalynn Shelton - Finding Joy Beyond the Numbers

After discovering her love of numbers in a high school bookkeeping course, licensed CPA and QuickBooks Top 100 ProAdvisor Crystalynn Shelton launched her corporate career in accounting. With years of experience under her belt, she left the corporate world to start her own consulting business, where she helps businesses large and small take control of their finances. In this episode, you’ll hear how Crystalynn discovered her unexpected affinity for accounting, how she transitioned from the corporate world into her own consulting business, and how she uncovered her true superpower that has helped her scale her business. Crytalynn describes her unexpected path into accounting, becoming a CPA leading the accounting departments for large corporations, and how becoming certified in Quickbooks opened her up to a newfound passion for teaching.  Crystalynn tells us how she leveraged her brand new Quickbooks certification to land a teaching job at UCLA, how she realized teaching is her superpower, and how her work with students helped her get her first business clients. Crystalynn details how she came to write an Amazon best-selling book, how she has diversified her services in order to help more people, how she uses speaking engagements to build visibility, and the hard lesson she learned from avoiding marketing her business. Finally, Crystalynn shares her advice for outsourcing the parts of your business you need help with, tips for setting your hires up for success, the value of growing your business according to what brings you joy, and the reality of work-life balance as a business owner. Skip to Topic: 4:55 - Making the leap from a corporate job to business owner 7:16 - Getting clients by partnering with organizations serving the same audience 8:44 - Building business credibility through teaching 9:54 - Writing an Amazon bestseller 12:20 - Scaling by focusing on doing one thing 16:22 - Why networking and marketing your business is critical 18:17 - Outsourcing business tasks when you need help 19:15 - Tips for hiring and working with virtual support 23:00 - Finding and hiring people who are the right fit for your business 27:52 - Determining whether an agency model is right for you 32:32 - The truth about work-life balance as a business owner Find Crystalynn at: Website: https://www.crystalynnshelton.com IG: https://www.instagram.com/crystalynnshelton/ FB: https://www.facebook.com/profile.php?id=100074172338160 LI: https://www.linkedin.com/in/crystalynnshelton/ Download the free gifts Crystalynn mentioned in this episode - Your First Seven Days in Quickbooks Checklist: https://www.crystalynnshelton.com/first-7-days-in-qbo-opt-in  Visit Stephanie at: https://stephaniehayes.biz/ Follow me on Instagram | Facebook | LinkedIn | Twitter Support the show