Crush Your Black Friday Sales With Smart Marketing - #196

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready. He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta’s new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn’t about hype—it’s about execution, efficiency, and data-driven decisions. Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hype Wisdom Nuggets: Simplicity Sells: Your offer should be instantly understandable. Whether it’s tiered discounts or bundled services, remove friction—no mental math or coupon codes. Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions. Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks. Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch. Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live. Power Quotes “The key is simplicity. Customers should get it right away.” - Alex Quin “No guessing, no mental math, and no making them type in coupon codes.” - Alex Quin Connect With the Podcast Host Alex Quin: Instagram: (https://www.instagram.com/alexquin) Twitter: (https://twitter.com/mralexquin) LinkedIn: (https://www.linkedin.com/in/mralexquin) Website: (https://alexquin.com) TikTok: (https://www.tiktok.com/@mralexquin) Our Community Instagram: (https://www.instagram.com/hustleinspireshustle) Twitter: (https://twitter.com/HustleInspires) LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle) Website: (https://hustleinspireshustle.com) *This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.* See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.