Sam Parr, The Hustle // Paid Newsletters, Copywriting + The Future of New Media

Sam Parr is the founder & CEO of The Hustle, an 8 figure media business. They have 1.5mil people subscribed to their daily email newsletter + are on track to hit 8 figures in revenue with their paid newsletter, trends. Sign up for trends here: https://trends.co/?ref=11694 Five Things You'll Learn: how he’d build an audience differently today starting a paid newsletter business + finding talented writers copywriting + persuading people through the written word incentives + the future of media being emotionally stable while having a chip on your shoulder Let us know what you think on Twitter: @bzaidi @creatorlabfm @thesamparr Timestamps: 00:01:58 Intro 00:03:10 Sam’s Hot Dog Stand 00:07:53 The Hustle + Trends 00:11:01 Finding Great Employees + Writers 00:14:19 “The Dumbest Millionaires are in Real Estate” 00:15:50 Equity Splits In His Business 00:18:06 “Buzzfeed + Vox are Horrible Companies” 00:20:24 Subscriptions + Ads 00:24:23 Ad Incentives + Fake News 00:25:42 Free vs Paid Products 00:27:52 Example: Start a Million Dollar Paid Newsletter 00:34:20 Biggest Mistakes in Starting A Newsletter 00:34:46 Finding Traction 00:37:35 “Give People What They Need, Not What They Want” 00:38:37 Paid Ads For Growth + Sponsoring Dave Portnoy 00:40:04 Giveaways For Subscriber Growth 00:41:43 Paid Newsletters Category Ideas 00:44:24 How Copywriting Helped Sam Meet His Wife 00:47:01 AIDA + The Funnel 00:49:55 How To Write A Compelling Headline? 00:52:55 Finding Ideas To Write About 00:55:07 Editing + Content That Resonates 00:59:09 Platforms + Distribution: E-Mail, YouTube, Twitter, Instagram, Tik Tok 01:04:37 Platform Risk – Owned vs Rented Channels 01:07:44 YouTube Algorithm: Views vs Time Spent 01:08:35 Sam Interviews Bilal: YouTube Growth From The Inside 01:11:25 Seeing Android Grow From 4% to 80% Market Share 01:13:42 Being Emotionally Stable 01:18:12 Dealing With The Chip On Your Shoulder 01:20:50 Chilling On 50 Mil