Polina Marinova Pompliano // The Evolution of DTC Media, Creative Process + Mental Frameworks

Polina Marinova Pompliano is the author of The Profile, a newsletter that profiles the world's most successful people. She spent five years at FORTUNE, where she was the author + editor of Term Sheet, an industry-leading newsletter on dealmaking. Polina has interviewed some of the most influential dealmakers in the world, including: Melinda Gates, Steve Case, Chamath Palihapitiya and others. Watch & Subscribe on YouTube: https://youtu.be/XFIPkG0rbvU Let us know what you think on Twitter: @bzaidi @polina_marinova Full show notes on creatorlab.fm In the conversation, you'll learn about: the rise of independent writers + the creator economy evolution of the media landscape future of media monetization her writing process + the art of the edit actionable lessons from The Profile, featuring: Malcolm Gladwell, Charlie Munger, Anthony Bourdain, Ira Glass, Elon Musk + more Timestamps: 2:47 Intro 5:03 "Oprah is not JUST Oprah" 9:54 Leaving Fortune Magazine 15:44 Background On The Profile 19:09 Expectations vs Reality 23:43 Why Polina Uses Substack For Her Newsletter 27:13 Evolution of Monetization in New Media 36:20 Writing Process: Summarizing 128 Books 40:53 The Art of The Edit 44:13 Building Your Initial Audience 45:50 Growing An Audience Lessons From The Profile: 48:30 Gladwell: "3 Hours of Thinking for 1 Hour of Writing" 51:55 "Interesting, Not Perfect" 53:54 How To Find Meaning In Your Work 55:32 Ira Glass: "Great Stories Happen To Those Who Can Tell Them" 58:00 Charlie Munger: Inversion + Avoidance of Stupidity 59:29 Survivor vs Victim 1:00:46 The Bourdain Principle 1:05:46 Lessons From Shonda Rhimes 1:09:02 "I'm No Longer Looking For An Enemy..." 1:11:23 Guy Raz: Stories We Tell Ourselves 1:13:32 Elon Musk: The Chef vs The Cook 1:16:34 Thinking From First Principles 1:19:04 Unconcious Bias 1:20:25 Human Hardware vs Software 1:22:16 Wrap Up