Creative Relationships with David Roche

Creativity through the lens of a professional executive coach and mentor "Creativity is a difficult word to define. It"s more about what are you actually trying to achieve."  David Roche is a professional coach and mentor working with a select few first-time CEOs across several sectors through his company Grey Area Coaching. He is also non-exec Chair of London Book Fair and Chair of the writing agency New Writing North. Additionally, he works with publishers and start-ups and lectures at the NFTS to their MA Creative Entrepreneurship students. David’s second book, Become a Successful First-Time CEO, was published in March 2024 and is an Amazon #1 Bestseller (https://amzn.to/4dDFL55). David has worked in both retail and publishing as CEO of Borders and BOOKS etc, Product Director of both Waterstones and HMV, and Group Sales and Marketing Director of HarperCollins Publishing. He has also been President of the Booksellers Association and received several industry awards; in 2017 David was awarded an Honorary Fellowship from the University of Central Lancashire for services to the UK book trade. https://www.linkedin.com/in/davidroche/ https://greyareacoaching.co.uk/ Send us a text