Creating Your Child's Origin Story feat. Elizabeth Probst with At The Core

What our children do today, will be their origin story tomorrow. So we interviewed Beth Probst, founder of At The Core, to learn about how they help high school students with career counseling and planning for life after graduation. They discuss the origin story of At The Core, how Beth helps students explore potential career paths aligned with their strengths and interests, the importance of career and technical education programs, and why many students feel lost when making decisions about college and careers. Key Discussion Points: - The problem Beth aimed to solve: high school students graduating with lots of uncertainty and questions about what to do next (00:15:47) - Beth's process for career counseling students through 1-on-1 interviews and assessments (00:32:36) - Ideal age for students to work with At The Core (00:37:11) - Helping students become more "career literate" and explore options (00:19:53) - Importance of career and technical education programs in high school (00:23:55) Company Bio: At The Core provides 1-on-1 career counseling and assessments to help high school students determine the best college and career path aligned with their strengths and interests. Their guided self-assessment process aims to give students clarity and confidence around post-high school decisions. At The Core has been operating since 2012. Tweetables: "I believe that every student should use their their high school years as a time of exploration so that they make these amazing concrete clear decisions at the end of high school about what comes next." - Beth Probst "Most high school students are career illiterate. And so, John, how can a student ever kind of have their eyes on the kind of career that's right for them if they really don't know very much at all about real world careers?" - Beth Probst "I think I would really be interested in trying to learn how to do that. And so she was the first person that I ever trained, got her up and running, so now we were doubled. And now, now we're a team of 15." - Beth Probst Links Mentioned: At The Core Online At The Core on X At The Core on Instagram At The Core on Facebook At The Core on YouTube At The Core on Pinterest Beth Probst on LinkedIn Beefy Marketing John Kelley's Links Small Business Origins Online