Creating Impactful Industry Reports on a Budget w/ Lacey Budd

In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, survey data, design, and distribution. She also discusses lessons learned from their first report and improvements made for the second edition, highlighting the importance of internal collaboration and maintaining an engaging narrative in reports. 00:21 The Importance of Industry Reports 01:12 Guest Introduction: Lacey Budd from Customer.io 01:23 Overview of Customer.io and Lacey's Role 02:42 Creating a Comprehensive Industry Report 03:42 Planning and Timeline for Report Creation 04:44 Data Collection and Analysis 06:35 Team Collaboration and Project Management 11:35 Survey Data and Insights 16:25 Challenges and Learnings from Data Analysis 24:22 Design and Presentation of the Report 28:34 Breaking Up the Page with Design Elements 29:03 Learning from Last Year's Report 30:53 Starting with Design Direction 35:44 Internal vs. External Report Creation 40:41 Team Collaboration and Morale 43:00 Distribution Strategy for the Report 45:09 Measuring Report Success 48:11 Valuable Insights for the Audience 50:03 Feedback and Improvements 54:49 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.