Creating Clients for Life with Racheal Cook

Today, we have part two with Racheal Cook, founder of CEO Collective and host of "Promote Yourself to CEO." We're diving into client lifetime value and marketing strategies to turn clients into lifelong supporters.   Racheal discusses targeting clients with varying awareness levels, offering boutique-style services, and creating a focused client experience. We'll share our personal stories of transforming our business models by honing in on ideal clients, and Racheal introduces an exercise to identify these valuable clients for effective marketing.   As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.    90 Day CEO Sustainable Success Series: https://go.theceocollective.com/90-day-ceo-success-path  Facebook: https://www.facebook.com/racheal.cook/  Instagram: https://www.instagram.com/racheal.cook/  TikTok: https://www.tiktok.com/@rachealcookmba  Website: https://theceocollective.com/    What you'll hear in this episode: 06:25 Emphasizing solving specific problems for clients effectively. 09:48 Deep client relationships, customized service, limited count. 13:03 Upgrade to attract and respect ideal clients. 16:01 Shifted focus to small business owners' success. 18:38 Differentiate business to avoid being a commodity. 20:14 Understanding people's hopes, fears, and desires. 23:46 Attention to client needs crucial for marketing.   If you like this episode, check out: This Could Be the Most Expensive Sales Mistake You Make Stop Doing This to Your Customers How to Keep High Margins as a Franchisee   Want to learn more so you can earn more? Get $50 off your HR audit with People Principles by using code SHANNON50 here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.