Creating: a sustainable story from hobby to heartfelt business

What happens when a love of reading turns into a community-driven, eco-friendly brand? That’s the story of Melissa Rocha, founder of Shelf Haven, a book-inspired goods and apparel store with a mission to create unique, sustainable merch for readers everywhere. From plantable bookmarks to recycled-material fanny packs for your Kindle, Melissa has found a way to merge her passions for reading, design, and environmental impact. In this episode, Melissa shares how her journey started with a reading Instagram account and evolved into a thriving business. We talk about finding identity outside of societal expectations, embracing the stress of pursuing your own vision, and turning hobbies into opportunities through the power of community. If you’ve ever dreamed of creating something meaningful, Melissa’s story is the inspiration you need. Support Melissa"s journey! Instagram: @shelfhaven Website: Shelfhaven.com If you"re in Cincinnati, check out Hello Clio to find Shelf Haven merch! #creatingconnectionswithmagdalena #ecofriendlybusiness #booklovermerch #entrepreneur #community