Creating a Podcast and Growing It into a Thriving Business

Starting a podcast can be exciting, but turning it into a business that actually makes money? That’s where many podcasters hit a wall. It’s tough to find your niche, attract sponsors, and figure out how to make your show financially sustainable—all while keeping your passion alive. In this episode, we dive into Joe Crane’s journey—from discovering podcasts on motivational CDs to creating his own show that connects veterans with resources, inspiration, and community. He shares actionable advice on finding your niche, monetizing through sponsorships and services, and why hiring a mentor or coach can be a game-changer. You’ll also hear about the lessons he’s learned along the way, including the importance of focusing your time and resources on what really matters.  Joe Crane retired from the Marine Corps in 2013 after 24 years of service.  He was an AH-1W Super Cobra attack helicopter pilot and completed two combat flying tours in Iraq.  Joe is now an airline pilot and host of the Veteran On the Move podcast.  Veteran On the Move empowers veterans and their family’s through entrepreneurship by introducing them to successful entrepreneurs from the military community through thoughtful and meaningful podcast interviews. https://milmo.co/podcast/creating-a-podcast-and-growing-into-a-thriving-business For more MILMO, follow at: MILMO.co ItsMILMO on YouTube @itsmilmo on X @itsmilmo Instagram @itsmilmo LinkedIn @itsmilmo Facebook