Crafting Luxury: Storytelling in Fine Jewelry | Anezka Rattonsey from Itara Jewelry

Anezka Rattonsey, Head of Sales and Marketing at Itara Jewelry, joins Pathmonk Presents to share how their direct-to-consumer fine jewelry brand blends natural and lab-grown diamonds with exceptional customer service. Targeting luxury-seeking women, Itara leverages Instagram and WhatsApp for high-intent, personal customer journeys, driving conversions without heavy paid ads. Anezka discusses the power of intuitive website design, visual storytelling, and social media integration to build trust and community, ensuring repeat customers in India’s competitive fine jewelry market.