Crafting a Pinterest SEO Strategy that Gets You Found With Heather Farris [Ep 183]

In this episode, I’m joined by Pinterest expert Heather Farris to talk about how you can tap into Pinterest as a powerful search engine to grow your email list, increase website traffic, and bring in evergreen leads - without ever dancing on Reels. Whether you’re starting from scratch or dusting off an old Pinterest account, Heather breaks down a simple, SEO-driven strategy that actually works (and won’t eat up all your time). This is your permission slip to build a Pinterest strategy that runs in the background - while you binge trash TV or work in your pyjamas. What You’ll Learn:Why Pinterest is one of the most underused list-building platformsThe exact step-by-step strategy to grow your traffic with Pinterest SEOHow many pins you really need per blog, podcast, or landing page (it’s not what you think)The truth about Pinterest traffic by niche (Heather shares real client numbers!)How to use AI to write pin copy and save hours each monthWhat to do if your Pinterest account is five years old and a total mess (yes, it"s me!) Mentioned in the Episode:Heather’s YouTube Tutorial: How to Audit an Old Pinterest AccountHeather’s PinBot (AI tool to generate Pinterest descriptions fast) Connect with Heather: Website: heatherfarris.com YouTube: @heatherfarris Instagram: @heatherfarrisandco 📌 Want to go deeper? Join The Email Growth Club or apply to join my mastermind Headliner to grow your audience with aligned, relationship-first visibility strategies. Click here to fill out an application form and see whether it"s right for you! 😍 Loving the show? 😍 Hit subscribe/follow so you don’t miss out on more visibility & email marketing tips - and please leave a review on Apple Podcasts so that more women like you can enjoy the podcast. To leave a review follow these steps: → Find The Email Growth Show on the Apple Podcasts app. → Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show. → Then tap “write a review” to rate and review the podcast. It"s the best way you can support the show - thank you!