Copywriter Eddie Shleyner

In 2014 Eddie started the Very Good Copy blog. Using it to educate himself, to explore copywriting techniques whilst working in-house. But he wasn’t the only one reading it. As it grew in popularlity, people started reaching out, offering him work. He turned them down. Until eventually in 2020, an opportunity came along that was too good to refuse. So he quit his job and went full-time-freelance. In our conversation Eddie shares the process of building his newsletter audience, his decision to create courses whilst not abandoning client work, the danger to work/life balance when you get a high from creating, and the importance of not just growing for growth’s sake. FULL SHOW NOTES and TRANSCRIPTION AT BEINGFREELANCE.COM 02:04 The Growth of Very Good Copy 02:58 Transitioning to Freelance 03:52 The Power of LinkedIn for Growth 05:12 Taking the Leap into Full-Time Freelancing 06:02 Maintaining a Steady Stream of Leads 06:57 Choosing Projects and Setting Rates 08:44 The Importance of Testimonials 10:37 The Role of Regular Content Creation 15:14 Launching a Course 17:19 Balancing Work and Life 18:52 The Challenges of Freelancing 20:23 The Role of Social Media in Growth 23:59 The Importance of Craft and Growth 25:10 The Support System Behind Very Good Copy 26:55 Advice for New Freelancers 27:57 The Role of Luck in Success JOIN THE COMMUNITY You're not alone being freelance.  Come and hang out with your BFFs (Being Freelance Friends). beingfreelance.com/community   NEW TO FREELANCING? THERE'S A COURSE FOR YOU! The Being Freelance course is made for you! Take the course and you'll also get 6 months FREE community membership.   FREELANCER MERCH Get Being Freelance merchandise at beingfreelance.com/shop Like VIDEO? - Check out the Being Freelance on: Instagram - Instagram.com/beingfreelance YouTube - YouTube.com/SteveFolland