Content is Queen. 👑 Lauren Birnbaum, TikTok's Head of Partnerships is BACK on BOSS

Content is Queen. 👑 Lauren from TikTok is BACK on BOSS. We’re talking content, creators, and what brands still get wrong about TikTok. Plus, her bold predictions for 2025. 🔥Let’s go! 🚀When Lauren Birnbaum, TikTok’s Head of Partnerships, first came on BOSS, her episode quickly became one of the most downloaded ever. She joined TikTok as one of the first 10 employees in the U.S. while interviewing at 8 months pregnant—and hasn’t slowed down since. 💥Now she’s back with even bigger insights:📈 Why content is still King—but good content is everything.⚡️ Why brands must let creators lead to win.🎥 Why brands should stop overproducing and start leaning into the unexpected.💡 Why experiential marketing is about to make a huge comeback in 2025. We also covered:Why some brands still get TikTok wrong.The myth that TikTok is just for teenagers. (Spoiler: It’s not.)And my favorite takeaway?If you’re not ready to lean into creative risk, you might not be ready to hit go on TikTok at all. **🎥 Watch the full interview to learn how to:Make content that connects.Build partnerships that deliver.And create momentum (not just campaigns).** 👉 🩷 Follow me, Ali Levitan, for more BOSS conversations on building brands, marketing and sales insights, and driving revenue like a BOSS. 🚀