The Four Questions with Rishad Tobaccowala

Rishad Tobaccowala has over four decades of marketing experience across several industries.  He is board member and advisor to a range of start-ups and venture capital firms and has recently started his own newsletter which has grown to almost 10,000 highly engaged subscribers in just a year. Rishad’s specialties are in Future, Innovation, Change, Strategy, and Re-invention. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:How Rishad started his second career and moved from advertising to writing and public speakingRishad’s process in developing his newsletter, how he got subscribers, and how he creates the contentThe 5 different areas Rishad focuses his writing on and the importance of finding your nicheThe number of subscribers Rishad has and how he’s got such a high open-rateThe importance of making your newsletter accessible and utilizing multiple media channelsHow Rishad identifies future trends, navigates future changes, and teaches others to be better leaders and upgrade their mental operating systemHow Rishad makes the majority of his money from his advisory businessWhy it’s important to diversify your client baseHow to make decisions, and the different types of decisions you come up against Resources:Smart Solutions MediaThe Publicis GroupeRestoring the Soul of BusinessSubstackThe ABCDE of Marketing Re-invented Connecting with Rishad Tobaccowala:LinkedInWebsiteTwitterNewsletter Connecting with the host: Scott Cantrell on LinkedIn