Collaborative With Spencer Krause - E22 - Ana Kraft (Product Startup CEO)

Xena Workwear was the first company to market with an attractive and comfortable safety shoe for women. As Xena's CEO, Ana is responsible for being the face of the company and driving many of the high level decisions which dictate the company's operations and product mix.  In this fun conversation between Ana and Spencer, Ana explains some of the entrepreneurial journey Xena has gone through as well as how her personal experiences as a woman in industry have informed the design of Xena's innovative line of products- past, present, and future.  Check out Ana's article in Forbes here: https://www.forbes.com/sites/jimvinoski/2020/12/03/the-right-man-for-the-job-may-be-a-woman-wholl-need-good-work-boots/?sh=5b25ed055784  Check out Xena's badass products at https://xenaworkwear.com/ Please subscribe and show us some love!