Coco Brandolini: Building Dada. Small-Batch Luxury, Big Identity - 257 - Alain Elkann Interviews

REVOLUTIONALIZING FASHION IN MILAN. Coco Brandolini was nobly born in France. An Italian fashion executive, artist and designer, in 2022 she launched her own brand called d'AddA and established it in a charming apartment on Via Montenapoleone in Milano. She describes her enterprise as a joyous ode to her heritage transformed into limited edition pieces made from upcycled materials. "The craftsmanship is superb. Milano is the most interesting and efficient city for me to work. Everything is here." "Clients love that each piece is almost unique." "If a woman is comfortable with the clothing she's wearing so she can sit the way she wants, so she's not contrived, to me that's what is attractive."