Clicks, Conversions & Connection: Building Donor Loyalty in a Digital World

Exploring how smart digital strategy turns online interactions into lasting donor relationships. SHOW NOTES: December 4th, 2025 – Episode # 209 Clicks, Conversions & Connection: Building Donor Loyalty in a Digital World On this episode of Raise Nation Radio, host Dawn Lego sits down with Jen Newmeyer, CFRE (a.k.a. Charity Jen), Senior Director of Digital Fundraising Strategy at PBS, for a deep dive into what makes digital fundraising work, and what holds many nonprofits back. Jen unpacks how to structure a digital strategy that captures attention, inspires giving, and keeps donors coming back. From mapping out email journeys to fine-tuning donation forms, she reveals the behind-the-scenes tactics that transform casual clicks into meaningful conversions. Together, Dawn and Jen explore the evolving role of data, creativity, and clarity in today’s online giving environment. It’s a masterclass in how to think like a digital strategist, balancing design, messaging, and technology to make every interaction count. Guest Reflection: “Digital fundraising isn’t just about technology. It’s about creating clarity, connection, and confidence in every click.“ — Jen Newmeyer Episode Highlights: How to structure a winning digital fundraising strategy. Why professional email campaigns can make or break engagement. The value of testing donation forms to boost conversion rates. How a clear value proposition drives donor trust and action. Why digital adaptability is the key to long-term success. Connect with our Guests: Jen Newmeyer, CFRE Episodes Resources:Charity Jen The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics Digital Fundraising Transformation: The Insider’s Guide to Revolutionize Your Strategy and Raise More Episode Credits and Extras: YouTube FREE ResourcesRaise Event Fundraising Conference Grant Program Thank you for tuning in wherever you listen to your favorite podcast. Please like, follow, and subscribe to grow our community. Stay Fearless!