Ep. 171: Beat Baudenbacher on the Social Impact of Branding

Beat Baudenbacher was born in Switzerland, where he grew up exposed to the dynamic artistic world through his mother and the rational lens through his surgeon dad. Always fascinated by words, he fell in love with typography, and dabbled in graphic design in high school. He did an exchange year in California with no intention of pursuing design, but after his dad mentioned that a friend’s daughter was attending Art Center, a lightbulb went off and he scrambled to create a portfolio. A serendipitous trip to a bookstore led him to a job at Attik, where he met future co-founder of entertainment branding studio, loyalkaspar, David Herbruck. Since founding loyalkaspar, Beat has pushed the thinking around branding and marketing, and written an upcoming book, Somewhere Yes, that dives into how we move through this world that is shaped by branding.  Images, links and more from Beat! Many thanks to this episode’s sponsors: Gild Insurance Have you ever wondered if you have the insurance you need to be fully protected as a business owner? Gild is a nationally licensed, digital, independent insurance agency for small business owners, entrepreneurs, solopreneurs, microbusinesses and freelancers. Available online 24/7, Gild’s one-of-a-kind digital insurance process is easy to navigate and understand. To learn more about how Gild provides insurance when you need it and how you want it, visit yourgild.com/Clever.  Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers, If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you! Clever is hosted & produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven. Clever is a member of the Airwave Media podcast network. Visit airwavemedia.com to discover more great shows. Hosted on Acast. See acast.com/privacy for more information.