Christa Brown-Sanford | Why Staying True to Your Mission Is Crucial to Achieving Rainmaker Success

Christa Brown-Sanford is a partner at Baker Botts in Dallas and chair of its Intellectual Property department. She also serves on the firm’s Executive and Diversity and Inclusion committees and is an adjunct professor at SMU’s Dedman School of Law, where she speaks regularly on patent matters. At every stage, she provides guidance on patent procurement, patent portfolio development, patent litigation, and patent licensing–particularly involving cutting-edge technologies in telecommunications, blockchain, electronics, AI, semiconductors, software, and personal mobility.  Outside of the office, Christa is actively involved in several organizations in the Dallas community. She’s a member of the Charter 100 and Charity Crystal Ball, serves on the advisory board for the State Fair of Texas and the Innovation Council for Southern Methodist University, and serves on the boards of SMU, SMU's Dedman School of Law, Rice University George R. Brown School of Engineering, the Baylor Scott & White Foundation, and New Friends New Life (an organization focused on empowering trafficked women and girls). She was also the President of the Junior League of Dallas during the League's Centennial year and was recently honored as a top rainmaker by the Minority Corporate Counsel Association (MCCA). WHAT’S COVERED IN THIS EPISODE ABOUT ACHIEVING RAINMAKER SUCCESS Today, it’s common for lawyers to move from firm to firm in search of better opportunities. Whether you’re staying put for the long haul or keeping your options open, staying connected to your core motivators and mission can be the key to long-term success—both as a partner and a rainmaker. In this episode of The Lawyer’s Edge podcast, Elise Holtzman sits down with Christa Sanford, Partner and Intellectual Property Chair at Baker Botts, to talk about the impact of leading with purpose. Christa shares her journey to leadership, her commitment to fostering diversity and inclusion in the legal profession, and the pivotal moments that shaped her career. She also reflects on the challenges and rewards of balancing a demanding legal practice with one’s personal life—and why staying true to her mission has made all the difference. 2:34 – Why Christa has remained at Baker Botts long-term and what’s driven her to take on so many roles 8:57 – The biggest key to Christa developing her business and how she became aware of the rainmaking space 14:31 – The rewards of investing time, money, and energy into business development 17:26 – The factors that helped Christa evolve and step into leadership 21:32 – The low point that changed Christa’s approach to failure and perfectionism in business development 28:01 – The challenges Christa faced on her journey to partner and rainmaker as a mom of three young kids 32:25 – Practical advice for building strong client relationships MENTIONED IN WHY STAYING TRUE TO YOUR MISSION IS CRUCIAL TO ACHIEVING RAINMAKER SUCCESS Christa Brown-Sanford (Baker Botts) | LinkedIn Baker Botts LLP | LinkedIn | Facebook | Instagram | X | YouTube Get Connected with The Coaching Team at hello@thelawyersedge.com The Lawyer’s Edge SPONSOR FOR THIS EPISODE… Today’s episode is brought to you by the Ignite Women’s Business Development Accelerator, a 9-month business development program created BY women lawyers for women lawyers. Ignite is a carefully designed business development program containing content, coaching, and a community of like-minded women who are committed to becoming rainmakers AND supporting the retention and advancement of other women in the profession.  Early Bird Registration is now underway for our 2025 Ignite cohorts. If you are interested in either participating in the program or sponsoring a woman in your firm to enroll, learn more about Ignite and sign up for our registration alerts by visiting www.thelawyersedge.com/ignite.