Chris Sinkinson - Author and and former CTO and Co-Founder of AppArmor

Chris Sinkinson - Entrepreneurship: A Hero's Journey Join me and my guest Chris Sinkinson, Co-Author of Startup Different (startupdifferent.com), and former CTO and Co-Founder of AppArmor. In 2022, AppArmor was acquired by Rave Mobile Safety for $40 million, and later that year, both were acquired for over $550 Million by Motorola Solutions. In this episode we discuss the hero's journey that defines being a successful entrepreneur, focusing on the importance of empathy, company culture, and myth-busting in startups. Chris shares his experiences of starting a business with his brother, the challenges they faced, and the lessons learned along the way. He emphasizes the need for continuous improvement, the significance of intentionally building a strong company culture, and how empathy can be a powerful tool for leaders. We do a deep dive on the importance of being adaptable and willing to pivot in response to changing circumstances. Takeaways Myth: If it ain't broke, don't fix it (You need to get ahead of stuff breaking or it'll break your business) Why being "tough" in business won't get you far: The direct correlation between empathetic leadership to improved market performance and profitability Starting a business involves debunking many myths and navigating unexpected challenges. Empathy is crucial for effective leadership and team dynamics. Building a strong company culture requires intentional effort and discipline. Hiring should be approached with caution; it's easier to hire than to fire. Continuous improvement is essential for long-term success. Pivots should be strategic and based on market needs, not just reactive. Company culture should reflect the values and operational style of the founders. Engaging with customers can provide valuable insights and motivation for the team. A successful startup often requires multiple attempts before finding the right idea. Trust and relationships with employees are vital for navigating tough times. Learn more about your ad choices. Visit megaphone.fm/adchoices