Chicagoverse 315 - Michael Pettersen (Shure)

In an interview recorded at Shure HQ in Niles, IL, Jaime Black sits down with Shure Corporate Historian Michael Petterson to discuss the audio company's iconic microphone, the SM7. Petterson recalls the mic's humble beginnings in the early '70s and shares how the SM7B reached its current popularity with the rise of podcasting in the 2000s. The Corporate Historian also details the 50th anniversary celebration of the mic with a limited box set edition of the SM7B featuring custom backplates, a signature from company founder Sidney N. Shure, and more.