Charlie Hutchinson: Co-Founder & President of Houseworks Collective

#161 We love talking to folks in the real estate game. And in this episode, Pat has a sit-down with Charlie Hutchinson, who heads up one of the leading real estate teams in the Milwaukee area.  Great insights into real estate and marketing.    Here’s what we cover:    0:00:00 – Intro   Face-to-face setting, Charlie's background tease, chemistry between host and guest. 0:05:00 – Charlie’s Background & Origin Story From Spanish class and radio to Nashville, and eventually real estate. 0:12:00 – Early Agent Days & Learning by Doing Living in grandma’s basement, soaking up knowledge at Shore West, hustling for scraps. 0:18:00 – Starting a Team: The Charlie Group to Houseworks Collective Ego-driven beginnings, learning he's not a great trainer, and pivoting to scalable support. 0:26:00 – Current Market Conditions & Outlook Thoughts on buying/selling in today’s market, interest rate impacts, and inventory challenges. 0:33:00 – Building Houseworks Collective: Leverage, Support, and Team Structure Why leverage matters, team roles, and the biggest learnings as a leader. 0:40:00 – Hiring Philosophy & Culture Fit Self-awareness, using a second perspective, and the danger of liking people too much. 0:44:00 – Marketing: Buyers, Sellers & Agents Segmenting the audience, introducing the LLC framework: Leads, Leverage, Culture. 0:52:00 – Pricing Strategy & Listing Approach The psychology of pricing, market nuance, and how comps are really used. 0:58:00 – Social Media Strategy & Personal Branding Why video is about you, not the house — building agent brand over listing views. 1:03:00 – Skillset of a Great Agent Reading people, simplifying the agent's role, cutting out busywork. 1:07:00 – Keller Williams Partnership & Merger Strategy Merger with the Jay Schmidt team, thinking big, scaling through leverage, and support from Keller Williams. 1:15:00 – AI Usage in Real Estate & Team Enablement How Charlie uses ChatGPT, the need for a team prompt library, idea-sharing culture. 1:21:00 – Misconceptions About Real Estate Careers “Money flows” myth, helping vs. selling, the long view on building trust and success. Connect with Charlie on Instagram @charliehutchinson  Or https://teamhwc.com/   Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.