Changemaker Susan Willig, Chief Brand Strategist and Founder, TrueNorth

Susan Willig is transforming the landscape of women"s healthcare through strategic advocacy, network building, and empowering female leaders. Her work with the SoCal Women"s Health Collective brings together founders, funders, academics, industry leaders, and advocates to address critical gaps in women"s healthcare innovation and delivery. Through her firm TrueNorth, Susan helps organizations establish strong brand and marketing foundations that align with their core purpose. She emphasizes the importance of understanding one"s "true north"—the guiding purpose that directs all decisions and resource allocation.  Ready to support women"s health innovation? Expand your awareness of women"s health issues, advocate to your representatives, and build diverse networks that can drive meaningful change. Because as Susan reminds us, advancing women"s health isn"t just a women"s issue—it"s about creating a healthcare system that truly serves everyone. Welcome to the Agency for Change podcast. Connect with Susan and TrueNorth at:  ·       TrueNorth Website – https://www.truenorthsw.com/ ·       Email Susan – susan@idtruenorth.com