Natalia Zacharin - Cash Flow Control: Transforming Stress into Strategic Growth

In this episode of SaaS Fuel, Jeff Mains sits down with Natalia Zacharin, founder of Zacharin & Co Consulting, to talk about financial clarity, fractional CFO strategies, and turning financial chaos into sustainable growth. They unpack why most SaaS companies operate blind when it comes to money, the dangers of growing too fast, and how founders can stop guessing and start scaling—with confidence. Natalia also shares how one founder survived a major revenue drop without debt, and the psychology behind smart financial decisions that separate profitable businesses from struggling ones.Key Takeaways 00:00 – The payroll-to-revenue sweet spot for SaaS (30% rule) 01:06 – Welcome to SaaS Fuel with Jeff Mains 02:00 – Why financial clarity is a superpower 03:48 – Meet guest: Natalia Zachary, founder of Zachary & Co 05:37 – From accounting to strategic CFO: Natalia’s journey 06:38 – Why founders must own their numbers 08:22 – What a fractional CFO actually does 10:54 – Why growth can lead to running out of cash 12:05 – Hiring mistakes and scaling with intention 18:10 – Forecasting tips for SaaS founders 21:57 – Most important SaaS metrics to watch 24:45 – The difference between profit and cash in the bank 27:12 – Avoiding the CAC-to-cash gap 30:33 – Why profit matters again (finally) 35:07 – Turning a low-margin SaaS into a sellable asset 39:11 – Tools to simplify financial tracking 41:23 – How masterminds improve founder financial IQ 43:15 – The future of AI in finance 46:42 – Mindset shift: clarity > avoidanceTweetable Quotes “Fast growth can kill your business if you don’t manage cash.” — Natalia Zacharin “Financials aren’t just numbers—they’re the story of your business.” — Jeff Mains “You don’t need a huge finance team. You need a smart one.” — Natalia Zacharin “If you don't know your runway, you're already flying blind.” — Jeff Mains “A mind once stretched by new numbers never returns to old assumptions.” — Natalia Zacharin “Revenue is vanity. Profit is sanity. Cash is reality.” — Jeff MainsSaaS Leadership LessonsKeep Payroll at 30% of Revenue – It gives breathing room for taxes, reinvestment, and founder salary.Fractional CFOs Are Game-Changers – They offer high-level insights without the full-time cost.You Can Grow Yourself to Death – Fast growth without cash control leads to disaster.Forecasting Beats Guessing – A basic forecast can prevent gut-based, costly decisions.Profit ≠ Cash – Just because you're profitable on paper doesn't mean you have money in the bank.SaaS Valuation Starts with Financial Clarity – A sellable business has healthy margins, clean books, and intentional growth. Guest Resources Email - natalia@zacharinconsulting.com Website - http://www.zacharinconsulting.com Facebook - https://www.facebook.com/natalia.alekseyevna/ Linkedin - https://www.linkedin.com/in/growyourbottomlineEpisode Sponsor Small Fish, Big Pond – <a href="https://smallfishbigpond.com/" rel="noopener...