Carma HoldCo Co-Founder & CEO Adam Wilks

In this episode, Clint Betts sits down with Adam Wilkes, the visionary co-founder and CEO of Carma, a global house of brands that partners with cultural icons like Mike Tyson, Ric Flair, and Future to revolutionize industries. Under Adam's leadership, Carma creates unique products and experiences through brands such as Tyson 2.0, Ric Flair Drip, and Evolve by Future, bridging the worlds of entertainment, culture, and commerce. Timestamps: 00:00 - Introduction to Adam Wilks and Carma HoldCo 00:54 - Overview of Carma HoldCo's Brands and Products 03:21 - Mike Tyson's Involvement and the Genesis of Carma HoldCo 04:22 - The Creation and Success of Mike Bites 06:00 - Global Expansion and Adaptation of Products 09:10 - Evolution and Future of the Cannabis Industry 12:40 - Personal Anecdote: Adam's Grandmother and Cannabis 13:06 - A Day in the Life of Adam Wilkes 14:30 - Leadership Philosophy: People First 15:34 - Advice for Entrepreneurs and Investors in the Cannabis Industry 17:27 - Elements of a Great Marketing Campaign 19:33 - Selecting Celebrities and Influencers to Work With 22:06 - Manufacturing and Partnering with Growers 24:24 - Acknowledging Those Who Gave Adam a Chance 26:18 - Closing Remarks and Gratitude