Business That Lasts

This week, Chief Victory Officer Eric Guy sits down with Lauren Furtado, founder of Unconventional CFO Services. After two decades in corporate finance and navigating profound personal loss, Lauren now helps business owners gain clarity, confidence, and control over their finances. In this conversation, Lauren shares how aligning your money with your mission can create real peace, purpose, and growth. Takeaways: Simple Over Complicated: Lauren simplifies finance so owners can focus on what matters. A few key metrics, clearly explained, go a long way. Confidence Replaces Fear: Many avoid finances out of fear or pride. Lauren creates space for learning and growth without judgment. Money Is Personal: Your business should serve your life. Lauren ties financial strategy directly to your goals: more time, less stress, stronger relationships. Cash Flow is Queen: Profitable businesses still fail without cash. Lauren’s forecasting tools help owners plan ahead and sleep better at night. Good Systems, Less Stress: Strong financial habits create freedom. With structure, owners spend less time worrying and more time leading. Lead with Empathy: Lauren blends strength and softness—bringing clarity while building trust. Her “financial therapy” approach changes lives, not just spreadsheets. Ask for Help Sooner: Trying to do it all alone leads to burnout. Bringing in the right help, early, can save time, money, and energy. Check out more of Lauren: https://unconventional-cfo.com/link-in-bio Get AMP"D with us!: https://centerforvictory.kartra.com/page/9Gn85