Business Owner or Business Operator – Robert Poole pt 2
Business Owner or Business Operator Robert Poole pt 2 How many of you are running a business? Now, don’t get hung up on that term, “running a business.” If you are working for a company, you are “running a business.” You are trying to do your job, obtain recognition, pay raises and job security. You’re in the business of promoting yourself. Amen. If you are in full time ministry – I guarantee you are operating a business. If you are self-employed – you are running a business. If you are in the corporate world, you are running a business. Basically, unless you are already in Heaven and have left this earth, you are in the process of “running a business.” Amen! Don’t shout me down when I’m preaching good! Our guest today is Robert Poole, a West Point graduate, and because of that, of course, he is a former Army officer. He has worked in Commercial and Residential real estate; in corporate recruiting, and investment sales – all prior to co-founding “Total Business Results,” a B2B cold calling, appointment setting and lead generation marketing company. As an experienced business to business marketer, Robert Poole and his marketing business was thriving. They specialized in cold call marketing for businesses for more than 22 years. Then, unexpectedly, he lost his business partner and found himself now running the company, by himself, with the workload that usually kept two people busy. We can understand how that king of stress would rapidly build up to a dangerous level, with not enough time in the day – every day - and how that would drastically affect his personal life as well. But, he found himself drawing closer to God and, as usually is the case, God opened a way to untie himself from the day to day operations of the business and become an “owner” of the business instead of an “operator” of the business. He now helps other entrepreneurs make that transition from “operator” to “owner” and gain that free time – and if you’re honest with yourself, is probably the reason you entered the business world anyway! Amen! Praise God! I know I can use this information we are going to learn today. Amen! Come on! I know I’m not alone out there.. Praise God! This is part two - and the conclusion - of a great two part interview that I KNOW will bless you! How does social media promotions tie into business to business marketing in this day and time we live in? Your email marketing services are tied together with your outbound calling program. How do you use these methods to actually get in front of a decision maker that may not respond to traditional promotions, such as social media, etc.? Online meetings are used a lot today. Take this interview for example. You’re in Arizona and I’m in Maryland. It is just cost effective not to have to travel across the country to accomplish what we can do in online. Amen! The question I have for you is, how can you use this method on online meetings to create that “personal connection” that you discuss in your videos? Let’s discuss the terms, “owner” and “operator.” Can you share the differences with us so we can grasp what you are helping people with? <p style="font-weight:...
From "Kingdom Cross Roads Podcast"
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