60 | How to use Google Analytics for making data-driven business decisions with Chris Mercer

Google Analytics is a exceptionally great tool for any business as it gives you substantial data that you can apply to grow your business. Recently I sat down with Chris "Mercer",  a sought after expert in data tracking, marketing measurement, and data driven decision-making. Mercer is the founder of measurementmarketing.io, where he provides multiple courses from beginner to advanced, and either done for you or done with you. He helps companies to really understand what"s going on in their businesses, so they can make better decisions and grow their business. In this interview, he shares us knowledge that will enable us to make data-driven decisions on how to grow our business in the most effective way. Listen in as we break down the following topics: 🎙 Must Know about Google Analytics 🎙 The 5 UTM Parameters You Need  to Measure Traffic 🎙 The Power of UTM Codes 🎙 The Smart Way to Track Parameters 🎙 Why You Shouldn"t Collect Data in Order to Collect Data 🎙 How to Set up Goals for Your Website Using the ACE Model 🎙 Tools for Measurement 🎙 And so much more! Don"t miss out! Listen to this value-packed podcast episode with Chris "Mercer", and implement this guide to your business! For more detailed information, read the guide here. Hi, It"s Isar the host of the Business Growth Accelerator Podcast I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏