Colin Bryar - Author of "Working Backwards"

Episode 135 of the Business Bookshelf - Colin Bryar - Author of "Working Backwards" Today our guest is Colin Bryar. Colin  joined Amazon in 1998 -- four years after its founding -- and spent the next 12 years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. Colin served as a Vice President at Amazon, and for two of his years he was "Chief of Staff" to Jeff Bezos, AKA "Jeff's shadow", during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon. Colin is the co-author of the book “Working Backwards”.  Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices―shared here for the very first time.  The book can be purchased here - https://amzn.to/3mM0gmg. Colin's company Working Backwards can be found here - www.workingbackwards.com. The host is Lance Peppler and can be emailed at lance@ideastorm.co.za or visit www.businessbookshelfpodcast.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbookshelf/support