Annalea Krebs is the founder and CEO of Social Nature, an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk about the consumer journey, from trial to life-long fan, and how it's more important than ever to take the risk out of trying new products. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member! In The Sauce is Powered by Simplecast.
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