Building Volume Photography Communities: Ian Hatch's Journey from Corporate to Entrepreneur

Have an idea or tip? Send us a text! After dedicating 30 years to school photography and rising to Head of Sales at the UK"s largest school photography company, Ian Hatch found himself unexpectedly redundant at age 54. Rather than retiring or changing careers, he channeled what he candidly calls his "revenge" into something extraordinary – a thriving school photography business that"s grown from a single school to 66 in just three years. One of the secrets to Hatch"s continued success lies in his innovative "Moving Memories" technology. By linking printed photographs to videos through augmented reality, he"s solved a persistent industry problem: low conversion rates on group photos. When parents purchase a print, they receive a QR code that, when scanned and held over the image, brings their child to life in video form. The genius lies in the exclusivity – the video content is only accessible to those who own the physical print. This approach has transformed typical sales rates from 8-10 per class to nearly 100%, with some classeUnemployable the Podcast At Unemployable the Podcast, we aim to inspire and Amplify Disabled Entrepreneurs! Listen on: Apple Podcasts   Spotify Audience Connection Discover how top storytellers build content that connects and converts. Follow us! Listen on: Apple Podcasts   SpotifyMediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue. Buzzsprout - Let's get your podcast launched! Start for FREE Independent Photo Imagers IPI is a member + trade association and a cooperative buying group in the photo + print industry. Visual 1st Visual 1st is the premier global conference focused on the photo and video ecosystem. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp. Contact us at gary@thedeadpixelssociety.com Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details. Hosted and produced by Gary Pageau Edited by Olivia Pageau Announcer: Erin Manning