Building to Flip is Building to Flop (replay)

In this episode (originally aired February 1, 2022), 37signals’ co-founders Jason Fried and David Heinemeier Hansson sit down with Shaun Hildner to discuss the consequences of building a business solely with the intention to sell. They share their perspective on building a business for the long haul versus for an exit. Key Takeaways:00:46 – Building a company to sell can encourage mediocre output07:14 – Taking shortcuts is a reflection of one"s character09:41 – Why it"s better to have a commitment strategy than an exit strategy11:21 – Not all businesses should become unicorns14:58 – What the founders would do if they had to begin again Links and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X