Building Music Communities with Native Instruments

On today's episode we talk with Bomo Piri, Chief Brand Officer at Native Instruments. Our conversation begins with the techno Berlin roots of the brand and dives into what’s happening today with their strategic partnerships -- like the London based Young Urban Artist Foundation, and a very cool sounding recent collab with Mustard at Coachella. We chat about Bomo's unique marketing approach as well as the importance of authentic community engagement, and how they see that as a throughline to most of their marketing efforts.   The News! US music publishing revenue jumped 13.4% to $7bn in 2024, outpacing the growth rate of recorded music   PlayStation’s concert series is coming to the US   UMG JV with investment firm WTSL focuses on ‘artist-led IP’   Sony Music CEO Talks AI: ‘We Are Going to Do Deals for New Music AI Products This Year’   The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!    Get Dmitri’s Rock Paper Scanner newsletter.