Building Cash Black: How Matthew Addai is Redefining Black-Owned Business Support

✅ Subscribe now for more episodes  MPF Discussion with Matthew Addai Building Cash Black: How Matthew Addai is Redefining Black-Owned Business Support About Matthew Matthew Addai is an award-winning social entrepreneur and the founder of Cashblack and Afrofiliate. Cashblack rewards consumers with cashback for shopping with Black-owned businesses, while Afrofiliate connects these brands with affiliates to drive growth. With an MSc in finance and experience as a senior trader at a hedge fund, Matthew co-founded these ventures with his brothers during a sabbatical, inspired by the 2020 global anti-racism movement. Today, his platforms have thousands of members, partnerships with major retailers, and a mission to bridge the racial wealth gap by empowering Black-owned businesses through financial incentives. Building Cash Black: How Matthew Addai is Redefining Black-Owned Business Support What if shopping at Black-owned businesses could also reward consumers and drive economic growth? That’s exactly what Matthew Addai and his brothers set out to achieve with Cash Black and Afrofiliate. On this episode of My Perfect Failure, Matthew shares how his experience of losing his hedge fund job led him to reflect on how he could make a difference. Seeing the systemic barriers Black-owned businesses face, he co-founded Cash Black, a platform that helps consumers shop with Black-owned businesses while earning cashback. Meanwhile, Afrofiliate serves as an affiliate marketing network designed to drive sales and exposure for these businesses. In this conversation, we discuss: ✅ The mission behind Cash Black and Afrofiliate ✅ Why 2020 inspired them to take action ✅ The partnerships they’ve secured with Amazon, eBay, and Uber Eats ✅ The challenges of onboarding customers and partners ✅ Plans for brick-and-mortar stores and a U.S. expansion by 2028 Matthew also shares the hard lessons he’s learned, including the challenges of building a tech platform, working with developers, and growing an engaged audience. 5 Key Takeaways: 1.Community Wealth Matters – Cash Black helps Black-owned businesses reinvest in their customers. 2.Mentorship is a Game-Changer – Accelerator programs provided key insights that helped them scale. 3.Challenges Are Stepping Stones – From tech failures to audience growth hurdles, every setback led to learning. 4.Ambition Has No Limits – Expanding to the U.S. and launching physical stores is proof that dreams can scale. 5.Affiliate Marketing Can Drive Change – Afrofiliate is helping Black businesses boost visibility and revenue. Connecting with Matthew Sign up to: https://www.cashblack.com/ Sign up to: https://www.afrofiliate.com/ Please Leave A Review I  have a small Favor to ask! If you’ve been enjoying My Perfect Failure, leaving a review would mean the world to me. It helps the show grow and reach more people who need these stories of resilience and success. Plus, I love hearing your thoughts! So, if you leave a review, send me a screenshot, and I’ll give you a special shoutout on an upcoming episode! Every setback has a valuable lesson. 🔄 Keep discovering powerful insights from AMAZING guests—listen to past episodes at My Perfect Failure: Tune in now. If this episode resonated with you, let us know by leaving a review! ⭐⭐⭐⭐⭐.Hit the link and leave your 5 STAR review Join the - My Perfect Failure Reddit Community