Building an audience, creating a movement w/ Jared Robin, Co-Founder of RevGenius

Jared Robin, Co founder of RevGenius and Audience Haus, joins the show to talk aboutJared"s first sales job, cold calling office managers at FedEx to building a fashion blog with 10K monthly subscribers.The art of audience building, and how a LinkedIn group chat turned into an engaged 50,000 community What does it take for a B2B company to successfully build an audienceReflecting back on the presidential election and lessons learned in audience building.The trends of B2B SaaS companies purchasing media businesses and the future of enterprise content.