Building a Digital Presence That Converts (Rich Brooks)

In this episode of Time to Thrive, host Bethany Meadows sits down with Rich Brooks, founder of Flight New Media and host of The Agents of Change podcast and conference. With nearly three decades of digital marketing expertise, Rich unpacks what it really takes to create a digital presence that not only attracts attention—but actually converts. From the early days of dial-up to the AI-driven landscape of today, Rich shares tried-and-true strategies for small business owners to get results online without breaking the bank. Discover why content marketing remains king, how to choose the right platforms, and what most businesses are missing when it comes to lead generation and SEO. Plus, you"ll hear practical tips on how to make your website your best salesperson—even if you"re just starting out. Whether you’re feeling overwhelmed by tech or trying to figure out your next marketing move, this episode is packed with real talk, actionable insights, and a few laughs along the way. 🎯 Topics covered:Building a website that drives resultsThe underrated power of SEO (and how to get started)Why "set it and forget it" doesn’t work for lead generationCreating content that actually builds trustHow to stay human in a world full of AI If you"re a small business owner ready to cut through the noise and start seeing real traction online, this is your episode. www.theagentsofchange.com  00:00 Introduction to the Guest: Ridge Brooks 00:38 Random Question: Qualities of a Great Parent 01:31 Digital Marketing Strategies: Then and Now 03:52 Starting Digital Marketing on a Small Budget 05:39 The Role of Social Media in Digital Marketing 10:30 Effective Lead Generation Tips 13:45 SEO Strategies for Small Businesses 18:43 Adapting to Market Shifts and AI 19:46 Leveraging AI for Marketing 20:44 Embracing Change and Authenticity 22:09 Conversion Optimization Strategies 22:43 Building Trust and Authority 26:00 The Role of Social Proof 29:58 Balancing AI and Human Touch 34:45 Remarkability in Business 37:03 Final Thoughts and Contact Information Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.