554: Eric Siu | Leveling Up How to Master the Game of Life

Not all entrepreneurs start as someone who was successful in academics or social skills. Eric Siu found his success starting as a serious eSports and poker player then converting his experience into the world of digital marketing. Eric is the CEO of ClickFlow, a content intelligence software that helps grow SEO traffic. He is also an investor and an advisor to many who look to bring their businesses to the next level. He’s worked with companies such as Amazon, Uber, and Salesforce as a digital marketing advisor and now shares his expertise through two podcasts and his new book, Leveling Up.  I’m looking forward to getting into today’s episode and learning more about mastering the game of life from the master himself. Things you will learn in this episode:  [00:01 - 07:26] Opening Segment  I introduce today’s guest Eric Siu Founder and CEO of ClickFlow Podcaster  Digital marketing expert  Be sure to check out guestio.com and start booking Eric shares a bit about his book and what to expect  Available as of Feb 24th, 2021 Acquiring power-ups in life  The wealth ladder  The game as life Link below  Eric’s background  Feeling like a failure as a kid  Into gaming  No interest in school  The lessons learned from games  [07:27 - 14:36] Failing Up; Mastering the Game of Life Combining the lessons learned and applying it to business Eric’s experience in negotiating deals  Failing your way up How Eric formed his marketing skills  Getting hooked on digital marketing Consuming content through books  Failing constantly  The beauty of business - hitting the home run You just have to get it right once  Taking the time to turn things around  Reinvesting  [14:37 - 20:33] Diagnose Your Unfair Advantage; Leveraging the Best Channel Eric breaks down the best marketing channels to focus on  Strategy is not the goal Diagnose your unfair advantage Executing tactics with strategy  Eric talks about channels to look for Clubhouse  Leveraging Twitter  Algorithm strength of TikTok LinkedIn organic strength  What works best for what you want to achieve [20:34 - 29:27] Closing Segment Who you know or what you know? Who - the power of peer groups  Learning and teaching  The network effect One relationship that changed everything  Experience with hiring someone  Finding someone at a conference  ThE RaNdoM RoUnD How to reach out to Eric Links below Final words  Tweetable Quotes: “The reason why it’s not called level up, it’s called Leveling Up, because the game doesn’t end, you continue to play the game… for me, business is the ultimate game.” - Eric Siu “At some point you get so numb to failure, it’s the ticket to success.” - Eric Siu “If you want to go far you go with a team, if you want to go fast you go alone.” - Eric Siu Resources Mentioned: Marketing School Podcast Leveling Up Podcast Leveling Up: How to Master the Game of Life Let My People Go Surfing Good Strategy/Bad Strategy A Nordic Theory of Everything The Great CEO Within Connect with Eric on LinkedIn, Twitter, YouTube, and Instagram. Be sure to visit https://www.levelingup.com/ to learn more. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.  Jump on over to travischappell.com/makemypodcast and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com