567: Steve Olsher | Founding Liquor.com and Podcast Magazine

Today we’re going to deep dive into what it takes to be an entrepreneur and build a sustainable and scalable business. As you may have guessed from the title, Steve Olsher is the Founder/Editor-In-Chief of Podcast Magazine, NY Times bestselling author, and original Founder of Liquor.com. As a 30+ year entrepreneur, he is also a keynote speaker, NY Times Best Selling Author, and Creator of The New Media Summit. Steve is known as the world’s foremost reinvention expert famous for helping individuals and corporations become exceptionally clear on their WHAT – As in, the ONE thing they were created to do.  Let’s dive right in and learn what it looked like founding liquor.com and Podcast Magazine from Steve’s point of view. Things you will learn in this episode:  [00:01 - 06:11] Opening Segment  Sponsored ad   I introduce today’s guests Steve Olsher Founder of liquor.com and podcast magazine  Online pioneer, What is Your What?, keynote speaker Be sure to check out guestio.com and start booking Steve gives some background into his life Snapshot of 13 years old  Grew up just outside Chicago  Entrepreneurial from the get-go  Always around business conversations Family background [06:12 - 14:37] Lessons Learned as an Entrepreneur Following the path of the entrepreneur People are wired differently Making good  The desire to create your own destiny  Influences growing up  Surrounded by black culture Becoming a DJ Opening up his own club  Lessons learned in the business Cash based business is good Let things go Why so many people give up so early The problem with ego  Not letting things go and change [14:38 - 23:51] Founding Liquor.com and Podcast Magazine  The story around founding liquor.com Liquor by wire  Going electronic in the ’90s Buying the domain  Exponential growth  Selling of the company  Getting the company back A word from our sponsor [23:52 - 33:30] Founding Podcast Magazine The story around Podcast Magazine  Reinvention radio  The reach of podcasting  Teaching about podcasting  Becoming the hub of the conversation Creating something for fans of podcasts  Getting into the bigger picture - Ear Control Pillars Ear Control Pillars The media pillar  Your network  Live Events Technology  [33:31 - 40:00] Closing Segment Stand out relationships that helped you? No one can build anything on their own  Who you know or What you know? You don’t solve for what but for how To solve How, you need to find the who  ThE RaNdOm RoUnd How to engage with Steve Links below Final words  Tweetable Quotes:  “As an entrepreneur, you have to make good decisions, to make something sustainable and scalable.” - Steve Olsher “I love the fact that podcasting gives literally everyone the opportunity to extensively have their own broadcast channel where they can reach really anyone, really anywhere, at pretty much any time.” - Steve Olsher “I had to try to figure out, how do I become the hub of the wheel for this industry? How do I put myself in the conversation of podcasting without even being in the room to have those  conversations.” - Steve Olsher Resources Mentioned:  Podcast Magazine What is Your What Free Ebook  Connect with Steve on LinkedIn, Facebook, and Twitter. Go and check out https://steveolsher.com/ and learn more. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.  Jump on over to travischappell.com/makemypodcast and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website a travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com