795: Mark Lachance | The Lucky Formula

If you’re not in the long game, you’re in the wrong game!   Today’s guest is Mark Lachance, Mark is the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America. Mark, also known as Mister Lucky, is a renowned figure in the business world, one who possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, Mark is a master of sales and marketing and continues to apply and grow his expertise through current projects.  Mark and Travis discuss how the business model of a performance agency is different from a marketing agency, how Maxy Media generates traffic and leads in such a competitive industry and how Mark connected with high value individuals at live events.  The dive deep into the importance of mentors and leveraging other people’s experience and knowledge when building a business and why the right room is the one that challenges you and gets you fired up. Mark also explains why you can’t do everything as an entrepreneur and how he looks to hire smarter people than him. Mark also gives a brief rundown of his new book The Lucky Formula: How to stack the odds in your favor and cash in on success. This is an episode you can’t miss! Key Highlights:    [00:01 - 05:28]  Continuously Reinventing Himself Mark’s experience in the sports industry as an agent. The importance of recurring income with payment businesses The different ventures Mark has tried out   [5:28:47 - 10:19] Maxy Media: Performance Marketing The difference between a marketing agency and a performance agency How Mark’s company generates traffic and leads for his clients Why the best leads are not always in the same place   [10:20 -23:07] The Right Room to Level Up The Business Mastery Event with Tony Robbins that changed everything Connecting with high value entrepreneurs and mentors Mark’s mentors that help him achieve success in different aspects of life Relationships take long to build but they will pay off   [23:08 -23:07] The Who Not How Why as an entrepreneur you can’t know and do everything Hiring smarter and faster people than you The Lucky Formula   Tweetable Quotes:  “The marketing game is about testing, trying new things and failure that eventually leads to success” -  Mark Lachance “If you want to be successful,  you are not going to do it alone” -  Mark Lachance “Get out of your own way, drop your ego and hire people that are smarter, better and faster than you ” - Mark Lachance TAKE THE QUIZ AND FIND OUT HOW LUCKY YOU ARE, VISIT: https://quiz.theluckyformula.com/theluckyformula Connect with Mark: LinkedIn   Order Mark’s book: https://marklachance.com/the-lucky-formula-mark-lachance/     Follow Mark on:   Instagram: @misterluckyofficial   Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.  Jump on over to travischappell.com/makemypodcast and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy