Brendan Kane - Social Media Expert | The Secret To Going Viral

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory Brendan Kane is a growth strategist, author, and digital marketing expert known for helping brands, influencers, and businesses scale their online presence. He has worked with major companies like MTV, Paramount Pictures, and Warner Bros., specializing in digital innovation and audience engagement. Kane is the author of One Million Followers and Hook Point, where he shares strategies for creating viral content and capturing attention in a crowded digital world. His expertise lies in leveraging data-driven strategies to drive rapid growth across social media platforms. ➡️ Show Links https://www.instagram.com/brendankane/       https://twitter.com/BrendanKane2/ https://www.linkedin.com/in/brendanjkane/ https://hookpoint.com/clary   ➡️ Podcast Sponsors Hubspot - https://hubspot.com/   Lingoda - https://try.lingoda.com/successstory (Code: scott25) Vanta - https://www.vanta.com/scott Federated Computer - https://www.federated.computer Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success) FreshBooks - https://www.freshbooks.com/pricing-offer/ Bank On Yourself - https://www.bankonyourself.com/scott Stash - https://get.stash.com/successstory NetSuite — https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary   ➡️ Talking Points 00:00 - Intro 05:30 - Cracking the Code of Virality 08:36 - Crafting Content That Hooks 13:04 - Viral vs. Successful—What’s the Difference? 20:08 - Sponsor Break 22:46 - Selling vs. Engaging—The Right Approach 28:00 - Are Podcasters Rushing In Too Soon? 31:30 - The Secret Formula for Virality 35:27 - Inside Brendan’s Playbook for Going Viral 50:05 - Sponsor Break 52:17 - Format Matters—Trends Don’t Define You 1:08:17 - A Life Lesson for the Next Generation